Facebook Declared War on Apple, and It Just May Signal the End of Facebook


Over the past weeks, the world’s largest social network has taken out several full-page ads in The Wall Street JournalThe New York Times, and The Washington Post. The ads attacked Apple’s new privacy changes, which Facebook claims will severely hurt small businesses, and “will change the internet as we know it–for the worse.”

Facebook’s recent desperation isn’t surprising. It’s the culmination of a series of events that began years ago, and that we’ve been building toward for a long time.

How Facebook moved fast and broke things

“Move fast and break things. Unless you are breaking stuff, you are not moving fast enough.” –Mark Zuckerberg

“Move fast and break things” was Facebook’s official motto for years. It was intended to provide direction to designers and managers, but it became an essential part of the company’s DNA.

Well, Facebook did move fast. And it broke a lot of things in the process.

The company broke important things, like the trust of its users. Many of whom began to understand that while Facebook’s product was “free,” they were paying by becoming the product.

For example, in exchange for the ability to keep up with friends and family, to have a personalized news feed, and to watch funny cat videos, users were encouraged to sell their online soul–in the form of personalized data that Facebook uses to sell relevant ads.

As public understanding increased, many began campaigning to “delete Facebook.”

Facebook already violates the user’s privacy by selling the information it collects. Will Apple change or will Facebook fail?

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